Let’s just start out with this photo taken by @Emily as seen on Twitter:
And yes, those women are just hanging out there on the trade show floor. Do note all of the men gawking with cameras out. The only other women on the scene are the cute “booth babes” representing the brand. This is #CES13.
Here’s our snaps from #CES12. Which pale in comparison to the naked painted ladies. But you still get the point right? Men gawking at ladies. Women represented, well, you know . . . classy. Like dessert hookers. That’s what sells cameras.
Or at least, that’s what sells cameras to these guys:
Apparently CES is one big testosteroom full of men who need hot, naked ladies to sell them their electronics. As a woman at CES you might as well have not been in the room as far as many of the brands were concerned (that is, unless you had half of your clothes off). The photography brands were the worst, Nikon and Canon to be specific. One of the aforementioned brands literally told us they were uninterested in the female demographic. We even let the representative clarify and repeat themselves because the statement was so outlandish. He was not making a funny.
(Note: I’ve had lots of questions on the camera brands. It was a Canon representative that said they were uninterested in women and it was Nikon who had the ladies on stage dressed as half naked desserts holding cameras. In general, our experience with both brands was poor, especially in terms of their focus on women. This was at CES’12)
It’s all very solid logic really. You know, women and mothers don’t use cameras and take pictures . . . at all. This really leaves us women with Sony, who frankly hasn’t done a great job addressing women either, but they are better.
As you might have gathered by now, we’ve gone to CES before. And there are reasons we didn’t go back this year.
Alison from PetitElefant.com:
“It sets feminism back 100 years to walk through the door. Do dudes not understand women are buying and using technology? Not at CES they don’t.”
But you know, they do try to appeal to us tech savvy women and mothers. From @lauramayes on Instagram:
Their whole “Mommy Tech” track was so unappealing last year. They miss the boat by so many docks it’s not even worth discussing. But if I can, let’s discuss their logo and design. I’m sorry. I want to vomit on it. And I think I still would have vomited on it in 1987, which is where they seem to have snagged their color pallet and design inspiration.
I can’t really do justice to how complicated it was for women to be admitted as press at the CES press desk in 2012. 20 year old boys were breezing through the line. If you were a woman, you were pulling up months of analytics and trying to prove to them that you actually discuss tech on your website. It took us 45 minutes, pages of analytics, and screen shots of posts, working with one individual to get through. In the meantime, dozens of men (and boys) walked through the press doors without a hassle, many of whom had a couple of thousand visitors to their sites, and most didn’t have to show a page of their analytics to get through. We only had a couple hundred thousand visitors to our site. So I get why it was a tough call for them. It was more than amazing.
At the end of the day, I’m not asking anyone to go and burn their bras on the steps of CES headquarters. They’d probably enjoy that. I’m literally just asking, W.T.F. #CES? Who is running this buck-ass naked rodeo?